Posts from ‘November, 2008’

We’ve been blasting out the info every day for the past week now. We’re going to be switching to a more regular, sustainable pace, from here on out. But thanks so much for helping us get this site started with a bang.

It’s a good idea to spend some time on the actual subject line of each issue of your newsletter. Let’s face it, “Volume I, Issue X” just isn’t that enticing.
Instead, actually include a bit of information on why your readers want to read the newsletter. “T&S Enews - Get a great discount this month” would [...]

You may be thinking about setting up a email newsletter, or perhaps you already have on set up and have been sending it out for a while now. Ask yourself a quick question:
What’s the point?
You need to know what purpose(s) you’re trying to accomplish with your enews. Are you trying to inform potential customers to [...]

There are, of course, many ways to get your email list set up.

You can manage it yourself through your desktop email client like Microsoft’s Outlook or Apple’s Mail. Other email programs include…

Thunderbird
Eudora
Pegasus Mail

You can buy software to install on your computer that will manage your email lists. These send email using your internet connection.

EXP Elite
Infacta

You [...]

When you first start an email newsletter, one of your early issues will be how to get people to sign up for it. Here are five quick ideas.

Offer a free white paper (authoritative report) on a subject related to your area of expertise. Set your email newsletter software up to automatically email to each new [...]

For many, it’s hard to figure out what you’re going to write about. At T&S, my employees often suffer from this problem when trying to blog on a regular basis. Fortunately, there are plenty of ways to overcome writer’s block.

One easy way is simply to look back through old emails that clients and customers have sent you, or think back to conversations you had with them. What did you have to explain to them that could potentially help your subscribers? You can probably think of at least one thing, and there you have your next newsletter topic.

Here’s another quick tip for you. Your newsletter subscribers have to actually get something out of your newsletter. While you may be tempted to send out something that interests you, or perhaps company news, take a minute and make sure you’re writing about something your customers, clients and future customers and clients actually care about.
Not [...]

I’m going to be starting out this blog with a series of quick daily tips that will give you some basic hints on how to make the most of your email newsletter.
Today’s tip is to make sure you send out your newsletter on a regular basis to your email list. You need to be keeping [...]

Hi there, and welcome to the email list tips website. I’m Tim Priebe, owner of T&S Web Design. On this site, I’ll be sharing tips and hints to help small business owners set up, run and maintain productive, useful email marketing lists. If that sounds like something that can help your business, then stick around!