Do your customers even care?

Here’s another quick tip for you. Your newsletter subscribers have to actually get something out of your newsletter. While you may be tempted to send out something that interests you, or perhaps company news, take a minute and make sure you’re writing about something your customers, clients and future customers and clients actually care about.

Not sure? Bounce it off a customer or client you already have. Find someone who knows you well enough to give you their honest opinion. Ask them if they think your subscribers will even care about it. Their honest answer will translate into dollars and cents.