Getting people to sign up

When you first start an email newsletter, one of your early issues will be how to get people to sign up for it. Here are five quick ideas.

1. Offer a free white paper (authoritative report) on a subject related to your area of expertise. Set your email newsletter software up to automatically email to each new person that signs up.
2. Email past customers and clients letting them know about the newsletter and asking them to sign up.
3. Email friends and family and do the same as #2 above.
4. Make the sign-up option very visible on your website. People should be able to find it easily.
5. Ask for very little contact information. As little as possible, really. The less info that’s on there, the better. If the form is very long, people are very unlikely to sign up.

That’s it for now!