Help readership with great subjects

It’s a good idea to spend some time on the actual subject line of each issue of your newsletter. Let’s face it, “Volume I, Issue X” just isn’t that enticing.

Instead, actually include a bit of information on why your readers want to read the newsletter. “T&S Enews - Get a great discount this month” would be a much better headline.

You might even try bouncing your newsletter’s subject of an impartial third party. Ask if they think the subject line would interest them if they were on your newsletter’s mailing list. (Then ask them to sign up!) If they would, then you have a winner. If not, it may be back to the drawing board.