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Posts Tagged ‘entice’

Help readership with great subjects

It’s a good idea to spend some time on the actual subject line of each issue of your newsletter. Let’s face it, “Volume I, Issue X” just isn’t that enticing.
Instead, actually include a bit of information on why your readers want to read the newsletter. “T&S Enews - Get a great discount this month” would [...]

Getting people to sign up

When you first start an email newsletter, one of your early issues will be how to get people to sign up for it. Here are five quick ideas.

Offer a free white paper (authoritative report) on a subject related to your area of expertise. Set your email newsletter software up to automatically email to each new [...]